every day, we unite mind and marketing — where human thinking meets marketing as a science. through insights, strategic reviews and in-depth analysis, we explore, decode, and document Georgian brands, products, and the strategies behind them.

We’ve already explored what won at Ad Black Sea 2026. But the competition is only one part of the festival. Its educational programme is just as...

The tenth anniversary edition of Ad Black Sea has come to an end. The winners have been announced, and we’re ready to take one final look at wha...

Only a few days remain until Ad Black Sea – the festival that brings together Georgia’s entire creative industry alongside international s...

Georgia’s leading creative industry festival – Ad Black Sea International Festival of Creativity – is turning 10. Running a cr...

Every year, thousands of campaigns are submitted to Cannes Lions, yet only a select few receive the festival's highest recognition: the Grand Prix. I...

Whenever we walk through brand activation areas at festivals, our attention naturally goes in several directions. Yet one question consistently stands...

Event partnerships have evolved far beyond traditional sponsorships. Today, they represent an opportunity for brands to do more than simply gain visib...

what did cannes tell us? First and foremost, it said: Welcome. It opened its doors and, in doing so, reaffirmed something we have believed from the ...

For the past 11 years, Georgia has had a place on the global Cannes Lions map. That journey would not have been possible without the extraordinary eff...

From June 19-21, Tbilisi will transform into a regional hub for technology, innovation, business, and the creative industries. As part of Global Tech ...

Cannes Lions International Festival of Creativity is the largest annual gathering of the creative industry. As we’ve already shared, in its firs...

Imagine this: you need to schedule a meeting with five colleagues, but you have no visibility into their calendars or availability...

Sports education in Georgia is becoming increasingly relevant by the day. Not long ago, topics like sports marketing, athlete branding, and related di...

“Design is dead. Long live design.” — this is perhaps the phrase that best captures the core discussions of Touch RGB 2026. The inte...

A packed arena. 8,000 tickets sold in just three days. More than 20 sponsors. And the emotional energy of thousands of passionate fans....

“Spark the Change” — this is what Touch Summit told us this year, and honestly, over these two days, one important change definitely...

For a whole month now, all of Georgia has been humming Rkena’s Sachidao.   So many tears were shed over our captain’s story, as if ...

At this year’s Ad Black Sea, one of the speakers said something that really stayed with me: the advertising industry shouldn’t be focused ...

Spark. Fire. Energy. Fireworks. Resistance. Emotion. Experience.Ad Black Sea Festival 2025 was exactly what makes the creative industry love it so muc...

Do you know how fireworks work? First, a small spark ignites the powder inside, generating gas and building up internal pressure. Resistance mounts, t...

This ad is too pink. That woman is too undressed in the ad. On that poster, the man is a builder, the woman – a housewife. A man was hired as a ...

Who should speak to the audience, and who should simply be seen? – This was the main observation minds&marketing brought to Tbilisi Open Air...