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Georgia’s leading creative industry festival – Ad Black Sea International Festival of Creativity – is turning 10. Running a cr...

From the biggest stages of the creative industry, we are constantly reminded that some of the most powerful creative ideas are rooted in the cultural ...

July is usually a quieter month for new marketing campaigns, but this time, plenty was happening. In fact, narrowing the list down to just four cases ...

Every year, thousands of campaigns are submitted to Cannes Lions, yet only a select few receive the festival's highest recognition: the Grand Prix. I...

Summer is typically a quieter season from a marketing perspective, but June proved to be surprisingly eventful. This month, together with Hapttic, we ...

Whenever we walk through brand activation areas at festivals, our attention naturally goes in several directions. Yet one question consistently stands...

Event partnerships have evolved far beyond traditional sponsorships. Today, they represent an opportunity for brands to do more than simply gain visib...

When a brand has existed for decades, renewal becomes both a necessity and a risk. The central challenge of any rebranding process is finding the righ...

what did cannes tell us? First and foremost, it said: Welcome. It opened its doors and, in doing so, reaffirmed something we have believed from the ...