and just like that, minds&marketing is born!

every year, dozens of georgian brands and products are launched—full of promise and excitement. and yet, most fade out just as quickly. we love to celebrate their beginnings. but when they vanish? silence. no post-mortems. no honest conversations. and that’s the real problem.

there’s much to unpack—every single day. the insights we’ve gained, the lessons we’ve learned, and the patterns we keep repeating.

this is exactly that gap that pushed me—six months ago—to build an education platform that looks at georgia’s marketing ecosystem with sharper minds and deeper questions. not just the highlights, but the whole picture: the hits and the misses, the strategy behind the work, the lessons beneath the surface. to compare, analyze, and ask the tough questions: what worked—and what didn’t?

more focus. more investigation. more analysis.

that’s the mindset behind us, and here we are — minds&marketing.

an educational, investigation-based marketing platform with a shared mission to advance marketing expertise in georgia by providing daily access to research-based knowledge & data-driven insights.

we empower current and future generations of marketers to learn from real-world practices, fostering a culture of constant, everyday learning and development.

through our strategic reviews and in-depth analysis, every day we explore, decode, and document georgian brands, products, and the strategies behind them.

why minds and marketing?

because the mind represents the intellectual foundation of the platform. and people with marketing minds drive us forward.

marketing is a science but in the context of georgia, we lack the understanding how it truly operates. therefore at minds&marketing, every decision, strategy, or movement is rooted in a disciplined approach.

and "&" symbolizes collaboration and connection, representing the synergy between humanity and science.

how we work: our methodology

since we’ve committed to going deep, we’ve developed a multi-layered method for how we work with every topic. it’s not just content—it’s structure, purpose, and process.

• strategy – this is our backbone. every topic we cover is approached with strategic intent. we choose what matters—what has real value for the future of our industry.
• research – we dig in using both qualitative and quantitative tools to investigate each topic from every angle.
• analysis – based on what we uncover, we create structured reports—whether it’s a feature article, a blog post, or an interview. each piece is built on insight, not opinion.
• content – finally, we turn our findings into content that cuts through and stays with you. thoughtful, memorable, and relevant.

by moving through these four layers, we answer the real questions: how? why? for what purpose? and we leave room for you: how does this apply to your everyday work?

this is the creation of marketing knowledge—not based on impressions, but on depth and analysis.

what can you expect from minds&marketing?

in short—daily food for thoughts. more precisely, here’s what you’ll find around georgia’s marketing ecosystem:

• strategic reviews and in-depth analyses: research, facts, and data
• local examples, practices, and experiences
• news, trends, and emerging patterns
• advice, recommendations, and practices
• insights, discoveries, and key takeaways
• and, finally, inspiration and motivation—to ensure your marketing mind keeps developing.

step ahead — a glimpse into our future plans

as you’ve probably gathered, our mission is to build a space in georgia for marketing thinking, dialogue, research, and practice.

we believe brand analysis should be more than just opinion—it should be a professional craft, backed by clear methodology, context, and meaning. we’ve got big plans ahead. here’s a glimpse of what’s coming:

• research – we’re setting up a dedicated research unit under the platform to dive deep into topics shaped by georgia’s marketing ecosystem. the goal? to explore more, share more, and make that knowledge open and accessible for everyone.
• collaboration – we want to bring together as many sharp, curious minds as possible. through their contributions, we’ll grow stronger, smarter, and more impactful—together.
• content – we’re going cross-medium. whether you prefer to read, listen, or watch, you’ll be able to explore every topic in a format that works for you.

and so, we’ve begun — come join us!

we’re a team of curious marketing enthusiasts who are passionate about discovering—and showing you—the wealth of insights that georgia's marketing ecosystem has to offer.

whether you’re just starting out or deep in the game — a marketer by trade or simply a curious thinker — minds&marketing is open for everyone.

if this sounds like your kind of energy, and you share the values we stand for, reach out—and let’s talk about.

and finally, since the idea for creating this platform was born in my mind, i chose to begin. and trully believe that when curiosity meets structure, when humanity meets science — we shape an impactful future.

mariam bebiashvili
founder / life & marketing enthusiast