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Earlier this year, Favikon - an AI-based influencer marketing platform – published the first-ever list of Georgia’s top 20 LinkedIn influe...

Modern athlete marketing goes far beyond simply chasing fame - today, brands seek individuals who can turn global sports narratives into local culture...

Banks have arrived on YouTube! Realizing that there’s now virtually no industry left untouched by the platform inspired us to explore a new topi...

Does September feel like “back to school” or “back to work” season for you too? For many brands, this period has become synony...

At this year’s Ad Black Sea, one of the speakers said something that really stayed with me: the advertising industry shouldn’t be focused ...

Spark. Fire. Energy. Fireworks. Resistance. Emotion. Experience.Ad Black Sea Festival 2025 was exactly what makes the creative industry love it so muc...

Do you know how fireworks work? First, a small spark ignites the powder inside, generating gas and building up internal pressure. Resistance mounts, t...

"The sport that has captivated the world’s top athletes" — yes, we’re talking about padel. Often called “the sport promoted by...

Discounts — a seemingly simple marketing tool. They boost sales, grab attention, and drive customers to take action. But as discounts become a d...