we empower marketers to learn from real-world practices and data-driven insights, fostering a culture of constant, everyday learning and development.

If you’ve ever attended a live sports match, even once, you’ll probably agree with this: it’s far more than just watching a gam...

Social media trends 2026 – I’m sure many of you have already Googled them and are wondering which global trends will actually appear local...

National League clubs have only just begun preparations for the upcoming season. FC Gagra, however, appears to be gearing up not only on the pitch but...

In the era of digital marketing, brand awareness is increasingly less likely to grow through classic advertising — banners, billboards, or paid ...

Close your eyes for two seconds and answer honestly: Which flavor instantly takes you back to childhood?   It could be fried potatoes with tkem...

One of the reasons – perhaps the only one – why marketers don’t really look forward to the New Year is this: it always comes with a ...

2025 turned out to be one of the most productive and transformative years for the Georgian sports ecosystem. More clearly than ever, we saw sport move...

When we started thinking about a year-in-review, we had many ideas: Maybe interesting cases? Strong lessons? Mistakes? Achievement...

What a month, friends. We honestly thought December wouldn’t give us enough topics and that we’d simply wrap up the y...