from small steps to the big stages

One year after its launch, minds&marketing is going to Cannes!

 

From a platform built on curiosity, to a voice stepping onto the global stage. 

 

It started small - with questions, observations, and the need to understand “what’s the insight?”

 

Until now, we’ve been observing the local market and sharing insights rooted in that context. Today, we have the opportunity to go beyond it – and make a marketing coverge from the industry’s biggest stage: Cannes Lions International Festival of Creativity.


This journey was never individual. It grew with a community - curious minds, questioning, and looking for more than surface-level content.

That's why we decided not to go to Cannes alone either - we’ll take your curiosity with us.

As simple as that: your curiosity = our agenda.

We’ll take your questions - and bring the answers back.

minds&marketing becomes a messenger between the local industry and the global stage.

 

 

How we plan to do that - more on this below. But first, a quick reflection.

 

what happened in one year

If you’ve followed us over the past year - as a reader, a collaborator, or a like-minded thinker – it’s likely because you’ve felt something real coming from this platform. Real voice.

Not one, but several.

We’ve worked intentionally to build that voice - and to make sure it reaches you with clarity and meaning. And if we look at the data, it worked.

I started alone.
Very quickly, we became five.
One year later, we are team of twelve.

We began with two editorial directions.
Today, we operate across six.

In total:

• 60+ published articles, read daily from all corners of the world 
• 100+ posts
• 500+ stories
• 50+ interviews conducted
• 10+ events covered
• 20+ partners collaborated with
• 2 university memorandums signed
• 3 research projects delivered

And most importantly: we reached over 1,200,000 unique individuals.

To be honest, beyond the numbers, what matters most is - the feedback. Especially from students and young professionals - telling us that our work supports their research, contributes to their professional growth, and even helps in their daily hustle. 
And the 200+ inquiries about joining our team speak volumes. 

And for all of this - the credit is yours.
Thank you for listening, sharing, and letting your own voices be heard.

Now, it’s time to take that voice to Cannes. We're going there to speak, to listen and to bring the essence of that stage back to you.

what’s next

Since curiosity is what brought us together in the first place, let’s use it to deepen that connection even further.

 

To make sure you don’t miss what’s happening behind the scenes at Cannes Lions:

1. Send us your questions, interests, or perspectives via our landing page. We will build our content plan around your curiosity deciding which sessions to attend, which speakers to grill, and which trends to focus on based on what you want to know.
   
   
2. Join our instagram channel: be the first to access insider content from the festival and a real-time look at our marketing journey. (Channel coming soon.)
   
   
3. Real-time insights: From June 22–26, we’ll be sharing key findings, observations, and answers to your specific questions directly from the festival.

Our voice has been heard for a year now, and we want it to grow louder and reach further.

Follow the journey and to contribute to shaping something big happening.

And just like that, from small steps, to big stages. Together.